Trusted By Pet, Equestrian & Lifestyle Brands
Creator · Community Builder · Sanctuary Founder in Progress
I create for the people who love animals more than most humans understand.
I build communities for the ones who need a safe place to belong.
And I make brand content that works because it is never pretending to be something it is not.
I grew up outside Chicago wanting a horse more than almost anything. My bedroom was covered floor-to-ceiling in everything equine. I was told they were too expensive. I figured out adulthood entirely on my own — working as a caregiver, a Brookfield Zoo educator, a professional dog groomer, a barn manager. I got my first horse at 21 by borrowing a truck and driving to meet a bay Arabian mare who needed a home. It was the first time I had ever done something entirely for myself.
In 2020, during COVID, I built The Rift — a Discord server so equestrians could take virtual trail rides together and not be alone. 14,500 people found their way there. Most are marginalized. All are welcome.
Now I'm based in Austin with my partner Amanda, our horse Kosta, three dogs, three cats, three snakes, and a blue tongue skink. I make content for brands that take animals seriously, because I do too. And I'm building toward an animal sanctuary — a trauma-informed refuge for animals and people who need somewhere to land.
The best brand content I make works because it is never performed. It is just my life — and I live it loudly, around animals, in Austin, in public.
Attuned Living is the idea at the center of everything I create. Horses are prey animals — they read energy, not words. They cannot be lied to, performed for, or manipulated. Time with them forces a kind of presence most people only access in meditation. That is not a riding skill. It is a nervous system education.
I want to build a trauma-informed animal sanctuary — a non-extractive refuge where animals who have been failed by productivity-driven systems can live out their lives with full autonomy.
Where people navigating burnout, grief, or transition can come and be in the presence of animals who ask nothing of them except presence in return.
I don't have the land yet. I don't have all the money. I'm building toward it anyway — through the content, through The Rift, through every brand partnership that makes this work sustainable. If you're following along, you're part of it.
The real reason brands trust me. The real reason I make the content I make. I have never lived a single day without animals — and I am not going to start.
Horse
Kosta
18-year-old fleabitten grey Arabian gelding. My heart horse. The living proof that the 10-year-old who was told horses were too expensive eventually got exactly what she needed.
Dog
Ghost
5-year-old white Husky. Found her as a stray with a litter of puppies. She stayed.
Dog
Pepper
6-year-old sable Boston Terrier. Came from people who had no business having pets.
Dog
Stitch
8-year-old black Chihuahua. Amanda's from college. He's been through everything with her.
Cat
Wolfy
16-year-old black domestic longhair. The elder. Has seen things.
Cat
Pixel
6-year-old blue point Manx. No tail, all personality.
Cat
Cannoli
1-year-old tortoiseshell domestic longhair. The newest chaos addition.
Ball Python
Noodle
1-year-old normal ball python. Gentle, curious, and endlessly misunderstood.
Mexican Pine Snake
Churro
1-year-old Mexican pine snake. Smooth, calm, and endlessly curious.
California Kingsnake
Inky
1-year-old California kingsnake. Sleek, fast, and impossible not to love.
Blue Tongue Skink
Gnocci
1-year-old blue tongue skink. Looks like a dinosaur. Is a sweetheart.
The Rift started as a place for equestrians to take virtual trail rides together in Red Dead Online during lockdown. It grew into something much bigger: a 14,500-member LGBTQIA+-centered community built around horses, games, radical acceptance, and the belief that kindness is not optional.
The Rift is proof that the audience I speak to is real, loyal, and deeply invested. They do not follow because of algorithms. They stay because they found somewhere they belong.
14,500+
Members
2020
Founded
5+
Press Features
Trusted By Pet, Equestrian & Lifestyle Brands
UGC video ads for pet, equestrian, lifestyle, and gaming brands, across two distinct content styles.
Pet
Equine Balanced Support: brand collab
Lifestyle
GREATER THAN: native integration
Pet
GutzBusta Hay Nets: authentic review
Pet
Sleekez: tool comparison
Pet
Medica Veterinary: equine skincare
Games
Horses of Hoofprint Bay: branded content
Lifestyle
Walmart Game On: event coverage
Beauty
Balmy Tallow: beef tallow skincare
Ready to make something real?
Equestrian, pet, lifestyle, gaming. If your brand is worth talking about, let's talk.
I have owned horses, managed barns, groomed dogs professionally, and built one of the largest equestrian gaming communities online. The content I make for your brand is not performed. It comes from somewhere real. Here is how we can work together.
Content that blends into the feed so completely that people stop to watch before they realize it's an ad. Creator-led, camera-in-hand, nothing over-produced.
Includes
Good for
Organic content, social proof, and performance testing.
Bold, intentional content built to grab attention and convert. More creative, more considered, for brands that want to make a real impression.
Includes
Good for
Paid ads, product launches and scaling brands.
Not just videos. A whole content identity. I help brands build a recognizable visual style so every piece of content feels connected and intentional.
Includes
Good for
Brands that want consistency, creative direction and long-term growth.
See what brands are saying about working with me.
"We would love to team up with Chelsea again. Her dog Ghost has been on our chews for a while now and the results are real. Her coat improved, she's calmer, and Chelsea's content captured all of it in a way that felt completely genuine. Her audience trusts her and that trust shows in every video she makes. This partnership was exactly what we hoped for."
Chewia
"Chelsea is absolutely killing it for us. Her content drives real results because it never looks like an ad. It looks like her life. The authenticity she brings is exactly what Native Pet is built on. She makes our products feel like part of her actual routine, because they genuinely are. We couldn't be happier with this partnership and we are excited to keep building together."
Native Pet
Greater Than
Lifestyle · Native Integration
Writing on pet and equestrian brand content, creator strategy, mental health, and the life being built in public.
Awareness
What a decade working with animals taught me about pet brand content
Brookfield Zoo. PetSmart grooming salon. Three different barns. Before I ever made a single video, I spent years in rooms where the animals couldn't tell me what they needed and I had to figure it out anyway. That background changes everything about how I approach content for brands in this space.
ReadConsideration
Why equestrian brands need a creator who has actually worked the barn
Most creators who make equestrian content ride horses. That's it. They've never managed a barn, ordered feed, dealt with a colicking horse at 2am, or explained to a vet what changed in the last 48 hours. Horse people can tell the difference in about ten seconds of watching. Your brand should care about that.
ReadReptile Brands
The reptile brand content gap nobody is talking about
Ball pythons. California kingsnakes. Mexican pine snakes. Blue tongue skinks. The reptile pet market is growing fast and almost nobody is making brand content for it that doesn't look like it was filmed in a basement. I have four reptiles and a camera. Here's what the gap looks like from the inside.
ReadMental Health
I didn't know survival mode wasn't the only way to exist until I was 30
For most of my life I thought the hypervigilance, the chronic readiness, the inability to just rest — I thought that was just me. It wasn't. It was a nervous system that had been running on emergency for so long it forgot how to stop. Here's what changed when I finally figured that out.
Coming soonADHD
The ADHD tax: all the plans I made and never executed — and why that is not laziness
The scripts. The shot lists. The content calendars. The detailed plans for videos that never got filmed. If you have ADHD and you are a creator, you already know what I am talking about. The gap between planning and doing is not a character flaw. Here is what it actually is.
Coming soonThe Vision
I want to build an animal sanctuary. I have no land, no money, and I'm terrified to say it out loud.
This is the piece I have been putting off writing for two years. It is about the biggest dream I have ever had, the reasons I keep not saying it, and why I'm saying it now anyway. If you have a dream that feels too big for your current situation — this one is for you.
Coming soonCoverage across some of gaming's most-read publications.
PC Gamer
The horse gamers have spoken: the Legend of Khiimori has a beautiful sense of realism I haven't felt since RDR2
Read articlePC Gamer
Meet the hundreds of horse girls running Red Dead Online's kindest posse
Read articleIGN
The Red Dead Online Community Is Embracing the Game's Inevitable Death
Read articleDestructoid
A wholesome group of horse girls has taken over Red Dead Online
Read articleEurogamer
I did horse dressage in Red Dead Online
Read articleMassively OP
Red Dead Online has an in-game equestrian group that's over 1,600 players strong
Read articlePC Gamer
After 9 years of waiting, horse fans are underwhelmed by the Sims 4 Horse Ranch expansion
Read articlePC Gamer
Please stop making Discord servers for things that shouldn't be Discord servers
Read articleIf something isn't covered here, just ask.
Yes, it's what I know best. I've owned horses since I was 21 and currently have an 18-year-old Arabian gelding named Kosta. Equine and pet brands get a creator who actually lives this life, not one performing it.
Primarily TikTok, Instagram Reels, and YouTube Shorts. Content is shot and edited for vertical format. Paid ad usage rights are available as an add-on.
Typically 5-7 business days for a completed video. Rush delivery is available on request. I'll give you a clear timeline before we start.
Raw content is for organic posting by default. Paid ad usage rights are available as an add-on and scoped before the project starts so there are no surprises.
Not at all. My portfolio covers pet, lifestyle, gaming, beauty, and sports hydration. If your brand makes something people genuinely use, there's probably a fit.
Fill out the inquiry form below or email me directly. I typically respond within 24 hours. The more detail you share about your brand and goals, the faster we can scope something out.
Attuned Living is the idea at the center of my content. It is the practice of using the intuitive nature of animals — especially horses — to help people quiet their minds, listen to their bodies, and find peace through connection rather than accomplishment. It is what I believe about healing, and what I build everything toward.
A trauma-informed, non-extractive animal refuge for animals failed by productivity-driven systems — and a healing space for people navigating burnout, grief, and transition. I am in the early stages and documenting the journey publicly. If you want to follow along, I would love to have you.
Tried, tested, and worth it. Every link saves you something.
Native Pet
30% off your first order. My dogs are on these supplements and the difference is real.
Shop: 30% offJavvy Coffee
20% off with code ChelseaLiz. The coffee I actually reach for every morning.
Shop: 20% offGutzBusta Hay Nets
10% off with code CHELSEALIZTV. Slow-feed nets that actually hold up.
Shop: 10% offIf your brand believes in authenticity over aesthetics, and you want your product introduced to an audience that actually trusts the person talking. Let's talk.
Or email me directly at chelsea.farace@gmail.com